Cookie policy
This Cookies Policy explains what cookies are used on Aura in connection with our website, located at https://aura.app/ (the “Site”), our mobile applications and related services (together with the Site, the “Service(s)”) to help you understand why they are used, and how you can control their use.
LAST UPDATED: May 1, 2026
Cookies are small text files that websites often store on computer hard drives or mobile devices of visitors to their sites. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
There are two broad categories of cookies – ‘first party cookies’ and ‘third party cookies’:
- First party cookies are cookies that are served directly by the website or mobile device operator to your computer. They are used only by the website operator to recognise your computer or mobile device when it revisits that site.
- Third party cookies are served by a service provider on behalf of the website operator, and can be used by the service provider to recognise your computer or mobile device when it visits other websites. Third party cookies are most commonly used for website analytics or advertising
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are “session cookies”, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are “permanent cookies”, meaning that they survive after your browser is closed. They can be used by websites to recognise your computer when you open your browser and browse the Internet again.
1. Cookies Details
The Site serves only the following cookies to your computer or other devices:
| Cookies | Who serves them | What they do |
|---|---|---|
| Essential website Cookies | Aura | These cookies are necessary to provide you with Services and to use some of its features, such as access to secure login areas. Without these cookies services you have asked for, like secure account pages, would not be possible. These are also used to recognize you when you return to our Services. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). |
| Analytics and customization cookies | Google (more information and opt-opt details available here) | These cookies collect information that is used either in aggregate form to help us understand how the website is being used or how effective are marketing campaigns are, or to help us customize the website for you. |
You can block cookies by changing your browser settings so that cookies from the Site cannot be placed on your computer or mobile device. Some third parties also provide the ability to refuse their cookies directly by clicking on an opt-out link, and we have indicated where this is possible in the table above. Please note that if you choose to refuse cookies you may not be able to use the full functionality of the Site.
Further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.eu.
Aura is the new name for the service previously offered as “Via”. On May 1, 2026, Powr of You Inc. rebranded the Via platform to Aura. This policy replaces the prior “Via” policy in name only — the operator, data practices, user rights, and legal obligations described here are the same.