United States Regional Privacy Notice

A California-anchored notice that also covers your rights under the privacy laws of other U.S. states.

Aura was previously known as “Via”.

The rename took effect on May 1, 2026. Your account, data, and all rights under this policy are unchanged — only the product name has changed. The operating entity (Powr of You Inc., a Delaware corporation) remains the same. Agreements you accepted under the “Via” name carry over to Aura with no action on your part.

Effective January 1st, 2023 — Last reviewed May 1, 2026

About this Notice

This United States Regional Privacy Notice (“Notice”) is for people living in the United States and supplements the following Powr of You Inc. policies:

This Notice explains how we collect, use, and disclose your Personal Information. It also describes how to exercise your rights under the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Act Concerning Personal Data Privacy and Online Monitoring, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act. We call those laws collectively the “U.S. Privacy Laws.”

When we say “Personal Information” in this Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with you, directly or indirectly. Personal Information does not include information that cannot be reasonably linked to you. When data is deidentified (as defined by the U.S. Privacy Laws), we maintain it in deidentified form and do not attempt to reidentify the information.

How we collect, use, and disclose Personal Information

To provide the products or features offered by Powr of You Inc. (“Powr of You”, “us” or “we”), a Delaware corporation, we process information about you, including Personal Information, whether or not you are logged in. The best way to learn about the types of information we collect and how we use them is to review the Powr of You Inc. Privacy Policy and the other legal policies listed here.

Subject to the limitations we describe in our Privacy Policyand applicable supplemental privacy policies, we may disclose your Personal Information for business purposes with strict restrictions on how our partners can use and disclose the data we provide. We may also disclose it at your direction or in other ways that are in accordance with the U.S. Privacy Laws. We engage in sharing personal information only when you choose to opt-in to market research studies for specific benefits or rewards. Such sharing is conducted in accordance with U.S. Privacy Laws, ensuring that your privacy rights are maintained. If you decide to participate in these studies for market research purposes, you have control over your participation and can opt-out at any time. The information we collect, use and disclose about you will vary depending on how you interact with our products. For the products covered by this Notice, here’s a summary of:

  • The categories of Personal Information we may have collected about you
  • How we may use your Personal Information
  • To whom we may have disclosed that information

Categories of Personal Information we collect may include:

  • Identifiers;
  • Characteristics of protected classifications;
  • Commercial information;
  • Internet or other electronic network activity information, including browser and app logs, content you view or engage with, and app, browser and device information, if available and you choose to provide them;
  • Location-related information, if available and you choose to provide them;
  • Information derived from other Personal Information about you, which could include your preferences, interests, and other information used to personalize your experience;
  • Other information you provide; and
  • Precise geolocation information, which may be considered Sensitive Personal Information under U.S. Privacy Laws, if available and you choose to provide them.

Examples of how Personal Information may be used include:

  • Providing, personalizing, and improving our products
  • Facilitating behavioral data collection, analytics, and other business services;
  • Promoting safety, integrity, and security;
  • Providing market research studies, including surveys, communications to you;
  • Communicating with you; and
  • Researching and innovating for social good.

For categories of sensitive personal information that we collect, we will only use or disclose it either with your specific consent when required, or as otherwise permitted by law, including the CCPA.

Parties with whom each category of Personal Information may be disclosed include:

  • People and accounts you share and communicate with, including people with whom you share your device(s) or who have physical access to your device(s);
  • Apps, websites, and third-party integrations on or using our products;
  • Partners, including market research survey partners;
  • Clients and Vendors, including measurement and market research vendors;
  • Service providers;
  • Third parties, including external researchers;
  • Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm.

Sources of Personal Information

Depending on how you interact with our products, the categories of sources from which we’ve collected Personal Information about you may include:

  • You: We receive Personal Information from the information that you provide. For example, we collect the content, communications, and other information you provide when you use our products, including when you sign up for an account, create connections to other third-party accounts, and message or communicate with others. We also collect information about how you use our products, such as the types of research studies or surveys you view or engage with, the features you use, the actions you take, and the time, frequency, and duration of your activities.
  • Your device(s): We collect information from and about the computers, phones, and other web-connected devices you use that integrate with our products, and we combine this information across different devices you use.
  • Partners, vendors and third parties: Market Research panel companies, survey partners, and other partners can send us information for business purposes. These partners provide information about your activities on and off our products —including information about your device, websites you visit, apps you use, games you play, and purchases you make. We also obtain information about your online and offline actions, and purchases from third-party data providers who have the rights to provide us with your information or when you opt-in to provide such information. These partners collect your information when you visit or use their services or through third parties they work with. We require each of these partners to have rights to collect, use, and disclose your information before providing any information to us.

Retention of Personal Information

We keep Personal Information, including sensitive Personal Information, as long as we need it to provide our products, business services, comply with legal obligations or protect our or other’s interests. We decide how long we need information on a case-by-case basis.

Here’s what we consider when we decide:

  • If we need it to operate or provide our products.
  • How long we need to retain the information to comply with certain legal obligations.
  • If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products.

How can you exercise your rights provided under the U.S. Privacy Laws?

Depending on where you live and subject to certain exceptions, you may have some or all of the following rights:

  • Right to Know: The right to request that we disclose to you the Personal Information we collect, use, or disclose, and information about our data practices.
  • Right to Request Correction: The right to request that we correct inaccurate Personal Information that we maintain about you.
  • Right to Request Deletion: The right to request that we delete your Personal Information that we have collected from or about you.
  • Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights.

To submit a request to exercise your rights, and as applicable, to appeal a consumer rights action, please email us at support@pyinsights.freshdesk.com.

Other U.S. State Privacy Laws

In addition to the U.S. Privacy Laws listed above, the following state privacy laws are or will be in force during the period covered by this Notice. The rights described in this Notice — to know what personal information we hold about you, to correct it, to delete it, to receive a portable copy of it, and to appeal a denied request — extend to residents of these states, subject to each statute’s scope and exceptions:

  • Texas — Texas Data Privacy and Security Act (TDPSA), effective July 1, 2024.
  • Oregon — Oregon Consumer Privacy Act (OCPA), effective July 1, 2024. Oregon residents may also request a list of the specific third parties to which we have disclosed personal information.
  • Montana — Montana Consumer Data Privacy Act, effective October 1, 2024.
  • Iowa — Iowa Consumer Data Protection Act, effective January 1, 2025.
  • Delaware — Delaware Personal Data Privacy Act, effective January 1, 2025.
  • New Hampshire — Senate Bill 255 (Privacy Act), effective January 1, 2025.
  • New Jersey — New Jersey Data Privacy Act, effective January 15, 2025.
  • Tennessee — Tennessee Information Protection Act (TIPA), effective July 1, 2025.
  • Minnesota — Minnesota Consumer Data Privacy Act, effective July 31, 2025.
  • Maryland — Maryland Online Data Privacy Act (MODPA), effective October 1, 2025. Maryland imposes strict data-minimization requirements and limits on processing of sensitive personal information.
  • Indiana — Indiana Consumer Data Protection Act, effective January 1, 2026.
  • Kentucky — Kentucky Consumer Data Protection Act, effective January 1, 2026.
  • Rhode Island — Rhode Island Data Transparency and Privacy Protection Act, effective January 1, 2026.
  • Florida — Florida Digital Bill of Rights (FDBR), effective July 1, 2024 (applies only to controllers meeting the statutory revenue threshold).

Right to Appeal a Denied Request

If we deny your privacy rights request in whole or in part, you have the right to appeal that decision under the laws of Virginia, Colorado, Connecticut, Texas, Oregon, Montana, and several other states. To submit an appeal, please email support@pyinsights.freshdesk.com with the subject line “Privacy Rights Appeal” and reference the original request. We will respond within the period required by applicable law (generally 45–60 days).

No “Sale” or “Sharing” for Advertising

We do not sell or share your personal information for cross-context behavioral advertising, targeted advertising, or profiling that produces decisions with legal or similarly significant effects, as those terms are defined under the U.S. Privacy Laws referenced in this Notice. As a result, the universal opt-out / Global Privacy Control (GPC) opt-out mechanisms required by certain state laws are not applicable to our Service. If our practices change, we will update this Notice and provide an opt-out mechanism at that time.

Notice of Financial Incentive

Powr of You Inc. operates a rewards program in which we offer monetary or other valuable rewards to eligible participants in exchange for their participation in market research studies. Participation typically involves connecting your browser, mobile device, or specific online accounts so that we may collect, use, share, or sell categories of personal information described in our Privacy Policy. Under the California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA, Cal. Civ. Code § 1798.125(b)), the rewards we offer constitute a “financial incentive.”

Material terms.The categories of personal information collected as part of the program are listed in the “Categories of Personal Information we collect” section above. The program is voluntary; you may withdraw at any time by deleting your account or by emailing support@pyinsights.freshdesk.com. Withdrawal will end your participation in the program and stop the collection of new personal information for that program.

How to opt in. You opt in by creating an account, joining a study, and accepting the study-specific terms presented to you at the time you join.

How to withdraw.You may withdraw at any time by (i) deleting your account from within the Service, (ii) emailing support@pyinsights.freshdesk.com with the subject line “Withdraw from Financial Incentive Program,” or (iii) declining or pausing individual studies from your dashboard.

Good-faith estimate of value. Powr of You Inc. has made a good-faith estimate of the value of the personal information collected through the program based on (a) the rewards paid to participants, (b) the costs of operating the program, and (c) the revenue Powr of You Inc. receives from clients who use aggregated, de-identified or anonymized insights derived from participant data. The value of personal information varies by participant and study; on a program-wide average basis, the rewards offered are reasonably related to the value of the personal information to Powr of You Inc. A more detailed valuation methodology is available on request to support@pyinsights.freshdesk.com.

Non-discrimination. Choosing not to participate in the program, or withdrawing from it, will not result in any discriminatory treatment with respect to your access to the Service for any features that do not require participation in a study.

Contact for more information

If you have additional questions about this Notice or how to exercise your rights under applicable U.S. Privacy Laws, please contact us.

Aura is the new name for the service previously offered as “Via”. On May 1, 2026, Powr of You Inc. rebranded the Via platform to Aura. This policy replaces the prior “Via” policy in name only — the operator, data practices, user rights, and legal obligations described here are the same.