TERMS OF USE
The full agreement between you and Powr of You Inc. that governs your use of Aura.
LAST UPDATED: May 1, 2026
Introduction
Thanks for our products and Services, our website(s), mobile application(s), browser application(s) and related Services(the “Service(s)”) provided by Powr of You Inc. (“Powr of You”, “we”, “us” and/or “our”), a Delaware corporation with a registered address of 5984 Lombard Street, Dublin, California 94568, USA.
These Terms of Use (“TOU”) contain the terms under which we provide Services to you and describe how the Services may be accessed and used.
You indicate your agreement to these TOU by clicking or tapping on a checkbox indicating your acceptance of these TOU, by executing a document that references them, or by using the Services.
The following additional terms also apply to your use of our Services:
- Our Privacy Policy, which sets out the terms on which we process any personal data we collect from you, or that you provide to us. By using our Services, you consent to such processing and you warrant that all data provided by you is accurate.
- Our Cookies Policy, which sets out information about the cookies on our Services.
1. Privacy Basics
Privacy
While using the Services, you may submit Data on the Service, including your personal data. We know that by giving us your Data, you are trusting us to treat it appropriately. The Powr of You Inc. Privacy Policy details how we treat your Data (including your personal data) and we agree to adhere to it. You in turn agree that the Service may use and share your Data in accordance with the Powr of You Inc. Privacy Policy and applicable data protection laws.
Security
The Service will store and process your Data in a manner consistent with industry security standards. We have implemented appropriate technical, organizational, and administrative systems, policies, and procedures designed to help ensure the security of your Data and to mitigate the risk of unauthorized access to or use of your Data.
User Requirements
Minors
“Minors” are individuals under the age of 16 (or under a higher age if permitted by the laws of their residence). Our Services are not intended for and may not be used by Minors. We do not knowingly collect personal data from Minors or allow them to register. If it comes to our attention that we have collected personal data from a Minor, we may delete this information without notice. If you have reason to believe that this has occurred, please Contact Us. By using the Services, you represent and warrant that you are not a Minor.
Jurisdiction
Access to the Service may be illegal or restricted in certain jurisdictions outside the United States. It is your responsibility to make sure that your use of the Service is not prohibited by law in your own jurisdiction and to comply with any local restrictions which apply. We are Powr of You Inc., a Delaware corporation, with our registered office at 5984 Lombard Street, Dublin, California 94568, USA.
2. Registration
By registering to use the Service, you agree that you will:
- provide true, accurate, current and complete information about yourself as part of the Service registration process and
- maintain and promptly update your information to keep it true, accurate, current and complete
- You will be required to create a password and you will receive an account designation upon completing the registration process. You are responsible for maintaining the confidentiality of the password and account and are fully responsible for all activities that occur under your password or account. You agree to notify us immediately of any unauthorized use of your password or account or any other breach of security. We are not liable for any loss or damage arising from your failure to comply with this section.
3. Acceptable use
You agree that all information, data, text or other materials (“User Content”) which you submit on the Service is and shall remain your sole responsibility. You are responsible for your conduct, Content, and communications with others while using the Services. We do not control the User Content submitted on the Service and do not guarantee the accuracy, integrity or quality of any such content. You accept that, by using the Service, you may be exposed to content that you may regard as offensive, indecent or objectionable. We are not liable in any way for any content, including, but not limited to, any errors or omissions, or for any loss or damage of any kind incurred as a result of the use of any User Content posted, emailed or otherwise transmitted via the Service.
When using the Services, you must NOT:
- Only Upload, post, publish, distribute, disseminate or otherwise transmit any content that is (in our reasonable opinion) unlawful, tortuous, defamatory, abusive, harmful or invasive of another’s privacy
- Upload, post, publish, distribute or otherwise transmit any unsolicited or unauthorized advertising, promotional materials, junk mail, spam, chain letters, pyramid schemes or any other form of solicitation
- Upload, post or otherwise transmit any content that you do not have a right to transmit under any law or under contractual or fiduciary relationships (such as inside information, proprietary and confidential information learned or disclosed as part of employment relationships or under non-disclosure agreements)
- Upload, post or otherwise transmit any content that infringes any patent, trademark, trade secret, copyright or other proprietary and intellectual property rights of any party, or rights of publicity or privacy of any party, unless you are the owner of such rights or have the express permission of the owner to post or transmit such material, including, but not limited to, offering pirated computer programs or links to such programs
- Upload, post or otherwise transmit any material that contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software, hardware or telecommunications equipment
- Interfere with or disrupt Powr of You Inc. or servers or networks connected to the Service, or infringe any requirements, procedures, policies or regulations of networks connected to the Service, or interfering with another user’s use and enjoyment of the Service, including but not limited to (i) transmitting any material that contains viruses, trojan horses, worms, time bombs, or other computer programming routines that are intended to damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information, or (ii) attempting to gain unauthorized access to the Service, other users’ accounts on the Service, or private mailing lists on the Service through password mining or any other means
- Violate any applicable law in the United States or any other country from which the Service is accessed, including, but not limited to applicable U.S. federal and state privacy laws (such as the California Consumer Privacy Act / California Privacy Rights Act), the EU General Data Protection Regulation (GDPR), the UK General Data Protection Regulation, the UK Data Protection Act 2018, and any amendments or replacements of such legislation
- Engage in commercial activities that are reasonably deemed inappropriate by us on the Service. Any correspondence or business dealings with, or participation in activities found on or through the Service, including payment and delivery of related goods or Services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such vendor. We shall not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings or as the result of the presence of such advertisers on the Service.
- We will determine, in our discretion, whether there has been a breach of this acceptable use policy through your use of the Service. When a breach of this policy has occurred, we may take such action, as we deem appropriate.
Failure to comply with this acceptable use policy constitutes a material breach of these TOU and may result in our taking all or any of the following actions:
- Immediate, temporary or permanent removal of any posting or material uploaded by you to our Service
- Issuance of a warning to you
- Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach
- Disclosure of such information to law enforcement authorities as we reasonably feel is necessary We exclude liability for actions taken in response to breaches of this acceptable use policy. The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.
You acknowledge and agree that we may preserve content and may, subject to compliance with legislative guidelines regarding personal data, also disclose content if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to:
- comply with any applicable law;
- enforce these TOU;
- respond to claims that any User Content violates the rights of third-parties; or
- protect the rights, property, or personal safety of Powr of You Inc., its users and the public.
You understand that the technical processing and transmission on theService, including your content, may involve
- transmissions over various networks; and
- changes to conform and adapt to technical requirements of connecting networks or devices.
Accessing Services
If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these Terms of Use.
Updating material to our site
Any material you upload to our Service will be considered non-confidential and non-proprietary, and we have the right to use, copy, distribute and disclose to third parties any such material and, within the parameters of our agreed privacy policy, your personal data for any purpose.
We also have the right to disclose your identity to any third party who is claiming that any material posted or uploaded by you to our Service constitutes a violation of their intellectual property rights, or of their right to privacy. By posting material to ourService, you warrant that the posting of such material does not infringe the intellectual property rights of any third party.
We will not be responsible, or liable to any third party, for the content or accuracy of any materials posted by you or any other user of our Service.
We have the right to remove any material or posting you make on our Service at our discretion.
Linking to our site
You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. You must not establish a link from any website or mobile application that is not owned by you.
Our Service must not be framed on any other website or mobile application, nor may you create a link to any part of our Service other than the home page. We reserve the right to withdraw linking permission without notice.
If you wish to make any use of material on ourService other than that set out above, please Contact Us.
External Links
We may provide, or third parties may provide, links to third party websites or resources. These links are provided solely as a convenience to you and not as an endorsement by us of the contents on such third-party websites. We have no control over the content or security of such sites and resources and, you acknowledge and agree that we are not responsible for the availability of such external sites or resources, and do not endorse and have no liability for any content, advertising, products, Services or other materials on or available from such sites or resources or for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or Services available on or through any such site or resource. If you decide to access linked third-party websites or apps, you do so at your own risk.
Viruses, Hacking and Other Offences
You must not misuse our Service by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorized access to our Service, the server on which our Service is stored or any server, computer or database connected to our Service. You must not attack our Service via a denial-of-service attack or a distributed denial-of Service attack.
We will report any breach of this provision to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our Service will cease immediately.
We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our Service or to your downloading of any material posted on it, or on any website linked to it.
4. Suspension and Termination of Services
By You
You can terminate your use of our Services at any time through the website here or on the mobile apps. Such termination will result in the deactivation or disablement of your account and access to it, and the deletion of data collected through use of the Services. Terminations are confirmed immediately.
Access Limitations
Access to our Services is permitted on a temporary basis, and we reserve the right to withdraw or amend the Service we provide on our Services without notice at our reasonable discretion (including where you provide any information that is untrue, inaccurate, not current or incomplete, or where we have reasonable grounds to suspect that such information is untrue, inaccurate, not current or incomplete).
From time to time, we may restrict access to some parts of our Services, or our entire Services, to users who have registered with us. We will not be liable if for any reason our Service is unavailable at any time or for any period.
Further Measures
If we stop providing the Services to you because you repeatedly or egregiously breach these TOU, we may take measures to prevent the further use of the Services by you.
5. Access to Information
You have the right to access information held about you. You can submit your access request emailing us at support@pyinsights.freshdesk.com.
6. Intellectual Property Rights and Licenses
Save as expressly stated in these terms, we are the owner or the licensee of the intellectual property rights on our Services and in the material published by Powr of You Inc. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.
All User Content which you upload or post to the Service shall remain your property and you shall not upload or post any User Content that infringes the intellectual property rights of any party unless you have the permission of the owner. By uploading any User Content to the Service, you grant to us a non-exclusive, world-wide, royalty-free, perpetual, non-revocable license to display and reproduce such User Content, both digitally and in print, without any duty to account to you, provided that such use shall be limited to use for the Service’ promotional purposes only. All text, software, music, sound, photographs, graphics, video, page layout and design or other material contained in our Service (other than User Content) or information presented through by us or by advertisers is protected by our or their copyright, trademarks, Service marks, patents, or other proprietary rights and laws. We may display images and text throughout the Service, including the insertion of sponsor messages into messages distributed on the Service’ mailing lists. Content received through our Service may be displayed, reformatted, and printed by you for your personal, non-commercial use only.
Except as we may expressly authorize, you agree not to modify, copy, reproduce, republish, upload, post, transmit, rent, loan, sell, lease, license, sub-license, distribute or create in any way content and/or derivative works from Powr of You Inc., other than User Content, in whole or in part. You agree not to modify our software in any manner or form, or to use modified versions of our software, whether or not for the purpose of obtaining authorized or unauthorized access to the Service. You agree not to access the Service by any means other than through the interface that is provided by for use in accessing the Service.
Upon termination of your use of the Service, your license to use the Service shall immediately cease. You acknowledge that we make use of third-party content and information (Third Party Content) on our Services, and that this Third Party Content may be incorporated within Services sold or marketed to you. From time to time, third parties may give notice to us either amending the terms upon which we may use Third Party Content or requesting us to cease making use of it. We reserve our rights in their entirety to respond to such notices or requests as we see fit. You accept this caveat vis-a-vis your terms of use of these Services and we shall have no liability to you, whatsoever or howsoever caused, in respect of any such action of a third party or our response to it.
You may print off one copy, and may download extracts, of any page(s) from our Service for your personal reference and you may draw the attention of others within your organization to material posted on our Service. Save as expressly authorized by us, you must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. Our status (and that of any identified contributors) as the authors of material on our Services must always be acknowledged.
You must not use any part of the materials on our Services for commercial purposes without obtaining a license to do so from us or our licensors. If you print off, copy or download any part of our Services in breach of these terms of use, your right to use our Services will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.
7. Advertisements and Promotions
Your correspondence or business dealings with, or participation in promotions of, advertisers found on or through the Service, including payment and delivery of related goods or Services, and any other terms, conditions, warranties or representations associated with such dealings, are solely between you and such advertiser. We shall have no liability for any loss or damage of any sort incurred as the result of any such dealings or as the result of the presence of such advertisers on the Service.
8. Changes and Updates
Changes to Terms
We may change these TOU at any time for a variety of reasons, such as to reflect changes in applicable law or updates to Services, and to account for new Services or functionality. The most current version will always be posted on the Service website. If an amendment is material, as determined in Powr of You Inc.’s sole discretion, we will notify you by email. Notice of amendments may also be posted to our blog or upon your login to your account or via email. Changes will be effective no sooner than the day they are publicly posted. For certain changes to become effective, applicable law may require us to obtain your consent to such changes, or to provide you with sufficient advance notice of them. If you do not want to agree to any changes made to the terms for a Service, you should stop using that Service, because by continuing to use the Services you indicate your agreement to be bound by the updated terms.
Changes to Services
We are constantly changing and improving the Services. We may add, alter, or remove functionality from a Service at any time without prior notice. We may also limit, suspend, or discontinue a Service at its discretion. If we discontinue a Service, we will give you reasonable advance notice to provide you with an opportunity to export a copy of your Data from that Service. Powr of You Inc. may remove content from the Services at any time in our sole discretion, although we will endeavor to notify you before we do that if it materially impacts you and if practicable under the circumstances.
9. Disclaimers and Limitations of Liability
Disclaimers
Your use of the Service is at your sole risk. The Serviceis provided on an “as is” and “as available” basis and to the fullest extent permitted by law, we make no warranties, express or implied, in relation to your use of the Service including, but not limited to, security, warranties of title, merchantability and non-infringement of proprietary or third party rights. We make no warranties about the accuracy, reliability, completeness, or timeliness of the material, Services, software, text, graphics, and links.
We accept no liability in respect of, the loss of any or all the data which you upload to our Service. You are therefore strongly advised to keep copies of any data that you upload onto the Service. We are not responsible for the User Content and assume no responsibility for and make no warranty or representation as to the accuracy, currency, completeness, reliability or usefulness of information distributed through the Service.
We make no warranty that:
- the Service will meet your requirements,
- the Service will be uninterrupted, timely, secure, or error-free,
- the results that may be obtained from the use of the Service will be accurate or reliable,
- the quality of any information obtained by you through the Service will meet your expectations, and any errors in the software will be corrected.
Any material downloaded or otherwise obtained through your use of the Service is done at your own discretion and risk and you are solely responsible for any damage to your computer system or loss of data that results from the download of any such material.
No advice or information, whether oral or written, obtained by you through or from the Service shall create any warranty not expressly stated in these TOU. We provide information on the Service for informational purposes only. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our Service, or by anyone who may be informed of any of its contents.
Limitations of Liability
The material displayed on our Service is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:
- All conditions, warranties and other terms, which might otherwise be implied by statute, common law or the law of equity.
- Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our Service or in connection with the use, inability to use, or results of the use of our Service, any websites linked to it and any materials posted on it, including, without limitation any liability for loss of: income or revenue, business, profits or contracts, anticipated savings, data, goodwill, wasted management or office time, and for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable, provided that this condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.
This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.
Consumers
We acknowledge that the laws of certain jurisdictions provide legal rights to consumers that may not be overridden by contract or waived by those consumers. If you are such a consumer, nothing in these TOU limits any of those consumer rights.
10. Other Terms
Governing Law
These terms are governed by the laws of the State of California, USA (without regard to its conflict of laws provisions).
Jurisdiction
Except if prohibited by applicable law, in relation to any legal action or proceedings to enforce these terms or arising out of or in connection with these terms, each party irrevocably submits to the exclusive jurisdiction of the state and federal courts located in Alameda County, California, USA.
Assignment
You may not assign these TOU without our prior written consent, which may be withheld in our sole discretion. We may assign these TOU at any time without notice to you.
Entire Agreement
These TOU together with our Privacy Policy constitute the entire agreement between us in relation to your use of our website. These TOU and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of the State of California, USA. The state and federal courts located in Alameda County, California will have exclusive jurisdiction over any claim arising from, or related to, a visit to our Service, although we retain the right to bring proceedings against you for breach of these conditions in your country of residence or any other relevant country.
If any provision of these TOU is found to be invalid by any court having competent jurisdiction, the invalidity of such provision shall not affect the validity of the remaining provisions of these TOU, which shall remain in full force and effect. No waiver of any term of these TOU shall be deemed a further or continuing waiver of such term or any other term.
Interpretation
The use of the terms “includes”, “including”, “such as”, and similar terms, will be deemed not to limit what else might be included.
No Waiver
A party’s failure or delay to enforce a provision under these TOU is not a waiver of its right to do so later.
Precedence
To the extent any conflict exists, the Additional Terms prevail over this TOU with respect to the Services to which the Additional Terms apply.
Severability
If any provision of these TOU is determined to be unenforceable by a court of competent jurisdiction, that provision will be severed and the remainder of terms will remain in full effect.
Third Party Beneficiaries
There are no third party beneficiaries to these Terms.
Survival
The following sections will survive the termination of these TOU: 1, 4, 10, 12, and 13.
11. Terms for Certain Countries
Language
These TOU are prepared and written in English. To the extent that any translated version conflicts with the English version, the English version controls, except where prohibited by applicable law.
Country-Specific Terms.
If you are located in one of the following locations, the terms thereunder apply.
1. Europe: GDPR Terms
Effective Date and Definitions
These additional terms will apply to you from May 25, 2018, where you are a customer of Powr of You Inc., and are operating as a “data controller” (as that term is defined in the GDPR) in your use of the Services.
The terms “personal data,” “data subject,” “processing,” and “processor” shall have the meanings given to those terms respectively in the GDPR.
Processing Instruction
By requesting the Services and agreeing to these TOUand the Powr of You Inc.’s privacy policies, you are providing us with instructions to process any personal data collected by you through the Service, on your behalf.
Customer Obligations
You shall ensure and hereby warrant and represent that you are entitled to transfer personal data to the Service so that we may lawfully process and transfer the personal data in accordance with these TOU. You shall ensure that relevant data subjects have been informed of, and have given their consent to, such use, processing, and transfer as required by all applicable data protection laws and have sole responsibility for the accuracy, quality and legality of personal data processed by us in the provision of the Services.
Our Obligations
Where Powr of You Inc. is processing personal data on your behalf, it will:
- only do so on your documented instructions and in accordance with applicable law, including with regard to transfers of personal data to a third country or an international organization, and the parties agree that these TOU and the Powr of You Inc. privacy policies constitute such documented instructions;
- ensure that all Powr of You Inc. personnel involved in the processing of personal data have committed themselves to confidentiality;
- where applicable to you and where it is technically feasible, make available information necessary for you to demonstrate compliance with your obligations under Article 28 of the GDPR, where such information is held by Powr of You Inc. and is not otherwise available to you through your account and user areas or on Powr of You Inc. websites, provided that you provide Powr of You Inc. with at least 14 days’ written notice of such an information request;
- promptly notify you of all requests received directly from a data subject in respect of that data subject’s personal data submitted through the Services;
- upon deletion by you, not retain personal data from within your account other than in order to comply with applicable laws and regulations and as may otherwise be kept in routine backup copies made for disaster recovery and business continuity purposes (which are also deleted no later than 9-12 months after data is deleted from an account); and
- to the extent reasonably able, assist you as reasonably required (at your expense) where you wish to conduct a data protection impact assessment involving the Services.
Powr of You Inc. sub-processors
Powr of You Inc. sub-processors: Powr of You Inc. uses trusted partners in facilitating certain elements of our Services(“sub-processors”). By agreeing to these TOU, you provide a general authorization to Powr of You Inc. to engage onward sub-processors, subject to compliance with the requirements set out here. If you wish to receive a list of sub-processors who handle personal data for Powr of You Inc. please complete our emailing us at support@pyinsights.freshdesk.com.
On completion of this form and entry of your details through our system, you will receive updates when we add any new sub-processors to this list and you will have 15 days to object to any additions to the list before the change is implemented by us. If you object to a particular sub-processor, who we cannot disassociate from your Services, your sole remedy will be to terminate your subscription relating to the Services that cannot be reasonably provided without the objected-to new sub-processor. Such termination will be without a right of refund for any fees prepaid by you for the period following termination.
Liability: Powr of You Inc. will be liable for the acts and omissions of its sub-processors to the same extent Powr of You Inc. would be liable if performing the Services of each of those sub-processors directly under these TOU, except as otherwise set forth in these TOU and Powr of You Inc. ensures that all sub-processors on the sub-processor list are bound by contractual terms that are in all material respects no less onerous than those contained in these TOU.
Security Measures: Powr of You Inc. has, taking into account the state of the art, cost of implementation and the nature, scope, context and purposes of the Services and the level of risk, implemented appropriate technical and organizational measures to ensure a level of security appropriate to the risk of unauthorized or unlawful processing, accidental loss of and/or damage to your personal data and as specified in our Security Statement which is incorporated by reference into these TOU. At reasonable intervals, we test and evaluate the effectiveness of these technical and organizational measures for ensuring the security of the processing.
Security Incident: If Powr of You Inc. becomes aware of any unauthorized or unlawful access to, or acquisition, alteration, use, disclosure, or destruction of, personal data (“Security Incident”), we will take reasonable steps to notify you without undue delay, but in any event within 72 hours of becoming aware of the Security Incident. Powr of You Inc. will also reasonably cooperate with you with respect to any investigations relating to a Security Incident with preparing any required notices, and provide any other information reasonably requested by you in relation to any Security Incident, where such information is not already available to you in your account or online through updates provided by Powr of You Inc.
Liability for Data Processing: The parties’ respective aggregate liability whether in contract, tort (including negligence), breach of statutory duty, or otherwise for any and all claims arising out of or in connection with this Section regarding “Europe: GDPR Terms” section shall be as set out in these terms, unless otherwise agreed in writing.
12. Privacy Policy
13. Cookie policy
14. Contact Us
If you have any concerns about material which appears on our Service, please Contact Us.
Aura is the new name for the service previously offered as “Via”. On May 1, 2026, Powr of You Inc. rebranded the Via platform to Aura. This policy replaces the prior “Via” policy in name only — the operator, data practices, user rights, and legal obligations described here are the same.